My logo I created is the word “Bland” which will represent my brand and company. I created this word because my last name is “Borland” and I wanted my logo to be connected to me in some type of way. The idea for my brand is a sustainable fashion company because I’m a fashion major and it’s what I’m most passionate about. I want it to be a sustainability brand because it’s currently one of the most controversial global topics as well as in fashion. I want my brand to promote both the environment and fashion, because both are extremely important to me.

            For my design process I created a font I thought was edgy and artistic since I’m doing a clothing brand as opposed to informational. I think doing a more creative logo works better for my brand since it’s on the artistic side and I’m really happy with how it turned out. First in illustrator I copied the image of my sketch to use it as a guideline for my logo. I then used the art brush in illustrator to draw my font and it made all of my lines smooth and nice. I also used the art brush to fill in the letters to draw more attention and add depth. I then made straight lines using the pen tool to create a stitching effect on my logo. Depending on the letter I would change the direction and size of my lines to fit best with each specific letter. The only technical challenge I faced was originally how to create the font, but once I figured out the brush tool it was smooth sailing. Although my logo is simple, I think the overall look still captures attention because of the detailing. I like that my logo has a connection to my name and represents me in a sense.